AI Insights · Timothy · April 2025
Top 5 Play Pass Games on iOS in New Zealand, Q1 2025
Explore the performance trends of the top 5 Play Pass games on iOS in New Zealand during Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the performance of Play Pass games on the iOS platform in New Zealand showcased interesting trends. Here's a closer look at the top five games:
LEGO® DUPLO® World from StoryToys Limited experienced fluctuations in its weekly revenue, starting at approximately $345 and closing the quarter at about $319. Weekly downloads varied, peaking at 93 in late January, while active users saw a decline from 289 to 218 over the quarter.
Hungry Shark Evolution, published by Ubisoft, showed a peak in revenue mid-February at around $202, with downloads reaching 245 in early March. Active users began the quarter at 3.4K, ending at 2.9K.
Spaceflight Simulator from Spaceflight Simulator UK Ltd had a stable revenue pattern with a slight drop towards the end, starting at $182 and ending at $119. Downloads saw a low of 7 in early February but recovered to 20 by the end of March. Active users decreased from 87 to 42 over the period.
Pixel Art － Color by Number by Easybrain Ltd had a revenue peak of $129 in mid-February, while downloads began at 333, gradually decreasing to 96 by the end of March. Active users maintained a relatively stable trend, ending at 2.4K.
Finally, The Battle of Polytopia from Midjiwan AB saw its revenue fluctuate, with a high of $134 at the start, dropping to $68 by the end of the quarter. Downloads ranged from a high of 116 at the start, tapering to 86, while active users remained steady, ending at 414.
These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in New Zealand's iOS market. For more detailed analytics, visit Sensor Tower's platform.
